FOR IMMEDIATE RELEASE

Contact:
Carly Rodriguez
Burst PR for Lilypad Baby
310 528 0500
carly@burst-pr.com

 

LILYPAD BABY KICKS OFF 2007 WITH THE LAUNCH OF FIVE NEW STYLES–
AIDAN, JIMMY, DREW, ANGUS AND COLE

See the Babies and the Bibs at www.lilypadbaby.com

Manhattan Beach, CA, February 7, 2007 – Lilypad Baby (http://www.lilypadbaby.com) makers of high-quality baby accessories and apparel, has launched five new styles of the smart and stylish bibs, burp cloths and blankets the company has become known for.  As Lilypad Baby fans know, each style has been named for an inspirational baby in the life of company President, Kathie Papera.  Visitors to the Lilypadbaby.com website can also meet the styles’ namesakes through their bios and photos.
All of Lilypad Baby’s bibs are reversible for added fashion coordination and can be personalized with an embroidered baby's name.  New styles include:

Aidan - A wonderful and whimsical take on life in outer space, this baby bib boasts rockets, moons and monkeys on one side, and a fresh, vibrant polka dot print on the reverse.   
 
Jimmy – Rev up your strollers, this racecar baby bib is fully loaded with a black and white checkered reverse and amusing race car action. 
 
Drew – A cheerful twist on top trends, the Drew style has a lovely pink and chocolate camouflage on one side and dazzling dressed Chihuahua dogs on the reverse.
 
Angus - Full of rustic charm, this “born to fish” bib features fish and tackle boxes, and is the perfect gift solution for those who can’t wait to share the outdoors with their little ones.
 
Cole - A combination of rocker funk and the camouflage craze, this bib is sure to have babies looking "of the season” in flames and green camouflage.
 
All of the above bibs are available in burp cloths and blankets to match.
“The inspiration for our products comes directly from the babies in our lives; unique little personalities that we try to capture in the fabrics, colors, and names of our products,” said Kathie Papera, President of Lilypad Baby.  “We are confident our customers will find just the right style to match the babies in their lives.”

Lilypad Baby also recently launched Lilypad Place (www.lilypadplace.com), a first of its kind online neighborhood for families.  The site includes a weekly “blog” update from Kathie Papera; Ella’s Book of the Month, offering great reading suggestions for children; Featured Neighbor, a place to read about inspirational women; new project options in the Activity Time section; exciting menus with Recipe of the Month; inspirational and innovative websites in the Sites We Love section; useful and unique items for families in Products We Dig; and contributed articles on a full range of family and parenting topics.

About Lilypad Baby

Founded in 2000, Lilypad Baby is a maker of high-quality baby accessories.  All Lilypad Baby products are available at www.lilypadbaby.com or at over 300 stores across the U.S. and Canada, including Sprout in Manhattan Beach, Giggle in San Francisco and New York, Pretty Please and Lesters in New York, Uber Baby in Minneapolis, Bearly Kidding in Scottsdale, Haute Baby in Dallas, and The Pump Station in Los Angeles.  For additional information contact 310 796 0888 or visit www.lilypadbaby.com.