FOR IMMEDIATE RELEASE

Contact:

Carly Rodriguez

Burst PR for Lilypad Baby

310 528 0500

carly@burst-pr.com

LILYPAD BABY LAUNCHES THE COZY BABY PAD

Brand New All-In-One Pad Keeps Moms and Babies Clean and Cozy

Cozy Baby Pad

Manhattan Beach, CA - January 3, 2008 Lilypad Baby, makers of high-quality baby accessories and apparel, today announced the launch of their latest creation - Cozy Baby Pad. These multipurpose cloths - perfect for nursing, burping, soothing and more, are made of 100% cotton, non-synthetic fibers, and contain no toxic ingredients or dyes. The pads come in packs of three or six and retail for $15 and $25 respectively. Saving valuable diaper bag space, the Cozy Baby Pad can take the place of a burp cloth, bib, blanket, changing pad and more:

* Nursing - placed under baby's chin, the pad protects both mom and baby's clothes

* Burping - large enough to provide full shoulder coverage

* Security - this soft and cozy lovey helps to soothe and calm a fussy baby (even more effective with mom's scent)

* Travel - the Cozy Baby Pad is more compact than most cloth diaper burp cloths

"Since the birth of my second child this summer, my diaper bag had reached capacity," said Kathie Papera, President of Lilypad Baby. "I wanted to find the perfect all-in-one product to take the place of the burp cloth, blanket, and changing pad so I created it! I'm confident that our customers will find it as convenient, and cozy, as my baby and I do."

About Lilypad Baby

Founded in 2000, Lilypad Baby is a maker of high-quality baby accessories. All Lilypad Baby products are available at www.lilypadbaby.com or at over 300 stores across the U.S. and Canada, including Sprout in Manhattan Beach, Giggle in San Francisco and New York, Pretty Please and Lesters in New York, Uber Baby in Minneapolis, Bearly Kidding in Scottsdale, Haute Baby in Dallas, and The Pump Station in Los Angeles. For additional information contact 310 796 0888 or visit the website.