FOR IMMEDIATE RELEASE

Contact:

Carly Rodriguez

Burst PR for Lilypad Baby

310 528 0500

carly@burst-pr.com

LILYPAD BABY ADDS CUSTOM WALL ART, ROOM DÉCOR,

AND BABY BATH GIFT SETS TO WWW.LILYPADBABY.COM

New products enhance an already wide range of gift-giving options

Manhattan Beach, CA, August 13, 2007 – Lilypad Baby (http://www.lilypadbaby.com), makers of high-quality baby accessories and apparel, has grown their online store offerings with the addition of three new lines: custom wall art from Hip Kid Art, unique nursery and children’s room décor from New Arrivals, Inc., and adorable bath time gift sets from Baby Aspen. Complementing the straight-from-the-heart products that Lilypad Baby has become known for, these additions will make the online store an even more robust and convenient one-stop-shop for gift givers.

“As a second-time mom with a newborn myself and the “nesting phase” still fresh in my mind, I know firsthand how much time and thought go into creating the perfect home environment for baby,” said Kathie Papera, President of Lilypad Baby. “With a focus on fresh, fun, and from-the-heart products, I was on the hunt for items that would complement our point-of-view and I know that our customers will love giving and receiving these adorable creations.”

In addition to these new products, Lilypad Baby also launched a brand new style of the bibs, burp cloths, and blankets that the company is known for. This new style, “Maddie”, features an Asian inspired print on one side, and is bright red with yellow swirls on the reverse. As with many of Lilypad Baby’s products, Maddie is also available with personalized embroidery.

About Lilypad Baby

Founded in 2000, Lilypad Baby is a maker of high-quality baby accessories. All Lilypad Baby products are available at www.lilypadbaby.com or at over 300 stores across the U.S. and Canada, including Sprout in Manhattan Beach, Giggle in San Francisco and New York, Pretty Please and Lesters in New York, Uber Baby in Minneapolis, Bearly Kidding in Scottsdale, Haute Baby in Dallas, and The Pump Station in Los Angeles. For additional information contact 310 796 0888 or visit www.lilypadbaby.com.