FOR IMMEDIATE RELEASE                                  CONTACT:    Carly Rodriquez
310-528-0500
carly@burst-pr.com

LILYPAD BABY GETS A NEW START
 
STARTER KIT OFFERS AN EXCELLENT AND EASY INTRODUCTION OR COMPLEMENT TO THE LINE FOR RETAIL CUSTOMERS
 
MANHATTAN BEACH, Calif. (September 8, 2004) – Lilypad Baby, maker of high quality baby gifts is proud to announce the addition of a product display system and Starter Kit. The simple new Starter Kit allows the retailer to introduce the entire line of bibs, burp cloths, blankets and gift sets in a compact and attractive manner.

Each Starter Kit includes 12 bib/burp sets presented in tulle bags, 4 burp cloth sets, 4 blankets and a unique display box branded with the Lilypad Baby logo.

The new display system sits neatly on a shelf and allows for the gift sets to be displayed in an upright position on two levels, showing each unique pattern. The sets come in Funky Baby, Classic Baby, or Mixed Best Seller sets.

The Starter Kit is $275 including shipping. Individually the bibs are $6, burp cloths are $5 and the blankets are $18 wholesale. The gift sets are $11 for the bib/burp set, $15 for the burp cloth three pack and $29 for the bib/burp/blanket set. Display cases are also available a la carte for $25.

Papera, 34, worked in advertising in San Francisco and Los Angeles for 10 years before starting Lilypad Baby as a side business. With sales increasing over 1000% year to year, it has since become a full-time labor of love for this stay-at-home mom.

*Stores offering their products include Natalie and Friends, Pretty Please and Lesters in New York, The Land Nod, Pippen Lane in New Orleans, Maggie in Houston, Baby 101 in Nashville, Giggle in San Francisco and Sprout and Bellini in Los Angeles.

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Note to Editors: additional information, photos and samples are available for your review. Please contact info@lilypadbaby.com or Kathie Papera directly at (310) 796-0888.