FOR IMMEDIATE RELEASE
Contact:
Carly Rodriguez
Burst PR for Lilypad Baby
310 528 0500
LILYPAD BABY EXPANDS LINE OF STYLISH BABY
ACCESSORIES AND APPAREL
New items include “bloomers & boxers” for sizes 0-24 months
Manhattan Beach, CA, March 4, 2005 – Lilypad Baby, makers of high-quality baby accessories and apparel, today launched new products with the same attention to quality, comfort and style as the bibs, burp cloths and blankets the company has become known for. The company is also adding four new fabric styles to its fashionable selection. This launch comes less than two months after the addition of one-pieces and t-shirts to the line and continues the early momentum of what will be an exciting and active year for Lilypad Baby.
Adding a bit of style and flair to a boring diaper, Lilypad Baby Diaper Covers are a modern and mini take on the traditional undergarments-bloomers and boxers. These Boxers and Bloomers are created with lightweight and movable cotton, come in sets of three, and are available in sizes from birth to 24 months. Lilypad Baby boxers boast a faux fly and classic check and stripe patterns while the bloomers state feminine functionality with an adorable ruffle detail and pink floral and pique detailed fabrics.
“The same attention to detail that was put into the first bib I made at my kitchen table still goes into the creation of every new product we make,” said Kathie Papera, President of Lilypad Baby. “We are thrilled that our loyal customers – the moms and babies that have enjoyed our bibs, burp cloths and blankets for years – can now also enjoy these new additions: comfortable, stylish clothing and accessories from a name they have grown to trust and appreciate.”
Started on a kitchen table, Lilypad Baby began as a hobby, with founder Kathie Papera picking unique fabrics and spending countless hours making stylish baby bibs for her friends. Through trial and error, a design was created that merged form and function, and an alternative to impersonal gift giving was born.
Founded in 2000, Lilypad Baby is a maker of high-quality baby accessories. All Lilypad Baby products are available at www.lilypadbaby.com or at stores across the country, including Giggle in San Francisco, Natalie and Friends, Pretty Please, and Lesters in New York, Maggie in Houston, Baby 101 in Nashville, Pippen Lane in New Orleans, Uber Baby in Minneapolis, and Sprout, Picket Fences, and The Pump Station in Los Angeles. For additional information contact 310 796 0888 or visit www.lilypadbaby.com.
# # #