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Kathie Papera

Lilypad Baby

866-735-2229

LILYPAD BABY VOTED ONE OF TOP 200 LEADING MOMS IN BUSINESS IN STARTUPNATION COMPETITION

Manhattan Beach, CA May 4, 2009 – Lilypad Baby announced today that it has been recognized as one of the top 200 mom-owned businesses in StartupNation’s 2009 Leading Moms In Business Competition (http://www.startupnation.com/leading-moms-2009). The competition, sponsored by VerticalResponse, recognizes the achievements of mothers across the country who run outstanding businesses.

Lilypad Baby is a US manufacturer of baby accessories including baby bibs, burp cloths, blankets and gift sets. The online store also offers gear and gifts from over 25 other brands.

"Moms across America were honored in this year’s ranking, showing that they’re capable of starting and running successful businesses while managing to balance family, career, home and self," said Rich Sloan, co-founder of StartupNation. "Well over 600,000 votes were cast in support of several thousand contestants. What an incredible achievement to be named a winner, and what an inspiration for anyone looking to start their own business.”

"It’s challenging for anyone to start and run a successful business – particularly in this economy. These women are setting the standard for innovation and creativity," said Janine Popick, founder and CEO of VerticalResponse.

StartupNation (www.startupnation.com) launched the first annual Leading Moms in Business Competition in January with the support of VerticalResponse (www.verticalresponse.com) to recognize the achievements of mom entrepreneurs across the US. Winners were selected and ranked according to public votes accumulated from January through March 2009. The elite 200 win bragging rights, promotional support, and digital winner’s emblems recognizing their achievements as the Leading Moms in Business.

ABOUT LILYPAD BABY

Founded in 2000, Lilypad Baby is a maker of high-quality baby accessories. All Lilypad Baby products are available at www.lilypadbaby.com, http://www.amazon.com or at over 400 stores across the U.S., Australia and Canada. For additional information contact 310 796 0888 or visit the website, http://www.lilypadbaby.com.

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